CONCEPTUALISING PERSONAL BRANDS AND CONSUMER GOODS IN CONTEMPORARY STORYTELLING
OurGroup Capital is an ideater, creator, and scaler of consumer brands companies, dedicated to conceptualizing personal brands and consumer goods in contemporary storytelling.
ART AS THE DIFFERENTIATOR, RESPONSIBILITY AS THE ETHIC, ENERGY AS THE SERVICE
WE HELP CREATORS BUILD THEIR OWN BUSINESSES
We believe having an audience is the most valuable asset in the world.
Providing a multi-vertical business infrastructure we supports talent in launching their own global brand.
“We've reimagined the start-up model by putting distribution first. Customer acquisition is the hardest part of any business, and creators have already mastered it. Our mission is to help them build thriving businesses around their audience.” - Founder & CEO of OurGroup Capital
ART AS THE DIFFERENTIATOR, RESPONSIBILITY AS THE ETHIC, ENERGY AS THE SERVICE
Interpreted as a philosophical statement, this suggests a layered perspective on life and interactions:
"Art as the Differentiator": In today's market, where technology is ubiquitous, creativity sets brands apart. OurGroup leverages compelling visuals, engaging narratives, and authentic storytelling to foster personal connections with consumers, transforming technology into a canvas for artistry.
"Responsibility as the Ethic": This underlines OurGroup's commitment to ethical practices, sustainability, and ESG principles. It involves nurturing growth, acting with integrity, and empowering both our brands and the communities they serve.
"Energy as the Service": Beyond providing support, this represents OurGroup's energetic drive and dedication to excellence. It highlights our focus on empowering partners with the passion and resources needed to achieve outstanding performance and success.